Free Tools to Make Marketing Life Easier (and cheaper!)
There are a lot of internet marketing tools available these days and I’m sure we’ve all used some of these now and again. Tools are essential for making a successful and profitable website and, while there are many good ones on the market, if you get every tool you need, you could spend a fortune. But, I have good news! There are a lot of free products out there that work every bit as good as the high ticket ones. I thought I’d highlight a few here that you can add to your marketing arsenal.
Google Alerts: Here is a little time saver that is completely free. You can create an alert for certain keywords that you would like to follow and Google Alerts will send you an e-mail letting you know the latest Google results when someone looks for that keyword. This is especially useful to keep up on news items or the latest happenings in that business or even the score of your favorite team.
Jing Project: Jing is a very easy, free program similar to Camtasia where you can capture an image or video and share it online, share with your friends or share in a blog. The instructions are very simple. It’s a nice little tool and the best part, it’s free. This is a screen shot I took of the Jing logo to put in here. It was quick and easy.
Gimp (GNU Image Manipulation Program) is free software that can be used as a simple paint program, a retouching program, an image-format converter and much more. It’s very similar to Photoshop without the price tag (it’s free!).
CamStudio Video is a hot item these days and this is a good product that lets you get in on the video craze. CamStudio is able to record all screen and audio activity on your computer, whether it be making teaching videos or a video-based information product to sell. It’s not as strong as Camtasia, but it definitely has enough power to get your video made and is really easy to use.
CleverKeys CleverKeys is free software that provides instant access to definitions at Dictionary.com, synonyms at Thesaurus.com, facts at Reference.com and more. This works from most all Windows and Mac programs, word processors, Web browsers and most e-mail programs. With CleverKeys, the answers are just a click away. For anybody that has any writing to do, this is invaluable!! (unfortunately doesn’t yet run with Windows Vista).
Nvu Free HTML editor. Now anyone can create web pages and manage a website with no technical expertise or knowledge of HTML. Nvu is designed to be extremely easy, especially for those who don’t have a lot of experience with building websites and no technical experience. You can create web pages as easy as typing a letter.
This is by no means a complete list of available free tools, just a starting point. I’ll research some more and make another post of the ones I think are the best (and free!). Until then, this will keep you busy for a while. Happy marketing!





